Marketing Basics
A marketing orientation is no longer the sole responsibility of your marketing department, but requires the support of the entire workforce. The benefits of cross-functional and/or international teams require a common understanding of marketing concepts to work effectively and efficiently in the English language with suppliers, partners, subsidiary managers and technical staff, and customers.
Target Group
- Non-marketing managers who work closely with marketing functions
- Product managers and marketing managers with a technical or scientific background
- Team assistants and project assistants in marketing and sales
- Marketing, product development and sales personnel involved in international teams
- Marketing and sales managers from international subsidiaries
Contents
- Introduction to marketing concepts
- Analysis tools and marketing strategies
- Marketing information and research
- Marketing mix instruments
- Special topics (e.g. introduction to B2B marketing, services marketing, CRM)
Benefits
- You develop or refresh an understanding of basic marketing concepts and are able to apply them to your own working environment
- You are in a better position to communicate with your marketing counterparts improving operational and strategic efficiency
- You are able to make a stronger contribution to cross-functional or international teams leading to stronger team performance
Methods
- Instruction, moderated discussions, exercises, group work